The Dove Kids’ Hair Love collection is a new lineup of haircare products for Black children focused on helping them support their tresses and celebrate their curls, coils and waves. The products are inspired by the Academy Award-winning animated short film Hair Love by Matthew A. Cherry and each feature positive affirmations on the label. Each of the products are formulated with shea butter and coconut oil, and includes such options as Moisturizing Shampoo Nourishing Conditioner, Styling Curl Cream and 2-in-1 Detangler & Refresher Spray.

The Dove Kids’ Hair Love collection is presently available for purchase from Walmart online and will be available for in-store purchase starting in January 2022. Dove and Cherry will be working together to help support the CROWN Act petition to end race-based hair discrimination.