The newest product in ‘Bellabeat’s’ line of health-tracking bracelets is the ‘Ivy,’ an elegant, all-in-one fitness and lifestyle accessory.

The ‘Ivy’ is a compact, fashionable smart-device available in several colors and patterns. It pairs with the ‘Bellabeat’ app to help the wearer achieve their fitness goals. The ‘Bellabeat’ app has an optional premium subscription for $99 annually which unlocks advanced features. There are three main goals that the app helps users accomplish, namely “Weight loss,” “Get fit,” and “Get healthy.”

Regardless of the goal that you choose, the ‘Bellabeat’ app will suggest workout plans, meal plans, fitness activities, mindfulness activities, and will even alert the user of potential stressors. The combination of the beautiful ‘Ivy’ and its accompanying app are intended to improve not only the physical wellness of users, but the mental wellness as well.

The ‘Ivy’ has been wildly successful, selling tens of thousands of units in its first few months on the market.

Image Credit: Bellabeat