Liberty, a British department store staple, launched The Beauty Drop subscription service. The brand came up with a novel way to get beauty shoppers spending in-store and online as the company recovers from the COVID-19 pandemic drop in sales.

As e-commerce sales hit a new high, the beauty seller readjusts its sales tactics with a monthly subscription service. Customers are asked to pay a monthly fee which transfers into store credit for online and in-store purchases. Liberty Collective members will have first access to the service this week. Non-members can register their interest this month.

All Beauty Drop members are offered a free quarterly beauty Discovery Box curated by the brand’s buying team. The membership also provides free shipping on all orders.

Image Credit: Liberty