Claire’s, an American accessory retailer specializing in teen and tween-targeted products, has announced the launch of ‘Cdrop,’ a subscription service that delivers curated boxes of jewelry and accessories to customers.

Each box is curated according to the information shoppers input into Retail Dive, a retail analytics company. The boxes are affordably priced at $30 per box or a one-time drop for $32 a box. In addition, they are shipped to customers on a quarterly basis with no ongoing commitments or contracts, making them an easy and novel gift for parents to give to their children. The new launch features three themed boxes targeted towards different age groups. These include ‘GlitzyDrop,’ ‘BitsyDrop’ and ‘VibeyDrop.’

Considering the global subscription box market reached $18.8 billion last year, Claire’s decision to opt-in on the increasingly popular space seems appropriate, especially knowing that there are so few competing companies currently offering a similar service.

Image Credit: Claire’s