After a challenging few years, people are leaning into hope, renewal and optimism and the H&M x Smiley collaboration presents streetwear that captures that sought-after sense. Created for men and women, the collection includes a selection of products like tie-dye hoodies, loose-fitting denim, relaxed joggers and sport socks, plus playful accessories.

With a color palette of light purple, off-white, soft beige and solid black, the H&M x Smiley streetwear and accessories are not just fashion-forward but sustainable too.

The 90s-influenced campaign conveys a “youthful symbol of defiant optimism” and upbeat overtones with bright colors and retro styles. Launching soon online and in select stores, the collection fuses details of the past with what the partners call a “hyper-modern touch.”