Milk Makeup’s popular Hydro Grip Primer can now be experienced in the form of an eye primer thanks to the introduction of the Hydro Grip Eye Primer. Optimized for the eyelids and inner corners of the eyes, the transparent product comes in compact packaging and an angled doe foot applicator for precise use of the product.

The clean and 95% natural product is hydrating and smoothing, and useful for preventing creasing, fading and smudging for long periods of time. Some of the key components of the formula include skincare hero hyaluronic acid, hemp-derived cannabis seed extract, niacinamide and antioxidant-packed aloe water. Suited for all skin types and tones, the product needs to dry down completely to activate its grip to keep powder and cream cosmetics in place.