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The brand was created based on a community with a great sense of style, culture, and humor. Many products the brand has developed over the past few years touch on the creative culture that teens and young adults have grown up on, albeit with a humoristic twist.
The Israeli-based siblings, Neta and Elad Yam, are behind the celebrity-loved and culture fashion boutique. The pair is motivated by their audience and the concept of “fifteen minutes of fame” and each piece is a representation of this youth-focused era.
Urban Sophistication recently released an expensive collection with sophisticated yet à-la-mode pieces.
Image Credit: Urban Sophistication
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