Neutrogena launched its first TikTok campaign to debunk skincare myths. Geared towards Gen-Z TikTok users, the campaign connects viewers with Neutrogena scientists. Dubbed SkinU by Neutrogena, the science-led educational approach to the platform helps young consumers learn more about the heavily consumerized industry.

The campaign is part of the brand’s new For People with Skin platform, leveraging its years of expertise to transmit skin health information. TikTok users are encouraged to submit their own skin stories and relevant questions to Neutrogena scientists. The winners will become selected ambassadors of the skincare brand. In addition, winners will receive one of five $5,000 prizes and a virtual one-on-one lesson with a specialist for key learnings on the platform.

Image Credit: Happi / Neutrogena