Experimental Virtual Luxury Shops : gucci vault

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Gucci fans who want to find themselves immersed in the past, present and future of the brand will want to discover Gucci Vault, a new experimental online store from the luxury brand. The multimedia store is a destination for vintage Gucci (including archival pieces customized by Alessandro Michele) and works by emerging designers. The virtual store is a place to shop styles from the 60s to the 90s, including prized pieces that are hand-painted and truly one-of-a-kind.

While the Edition 1: Discovery has already been revealed, there’s plenty of room for the brand to explore and experiment in the future with different formats on the platform. Already, many of the Gucci pieces have sold out within the first day of launch on the editorial-style platform.

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