The CEO of Huda Beauty, Huda Kattan, has partnered with beauty brand Ipsy to create a curated beauty bag. The new Glam Bag x Huda will feature hand-picked full-size items by Huda Kattan. The bag will retail for USD 55 and features products worth up to USD 550.

The Glam Bag x Huda will use Ipsy’s machine learning technology, Ispy Match, to tailor each bag to the customer’s skin type and needs. The bag will come with eight products, five of which will be chosen using the Ipsy Match technology, while the customer can choose the other three.

Sunday Riley, Rare Beauty, R+CO are among the many brands chosen by Huda Kattan to be featured in the bag. The Glam Bag will also feature Huda Kattan’s very own brand Huda Beauty. The bag features skin balms, mists, and mascaras – all chosen for their multi-purpose use.

Image Credit: Huda Beauty