The RAISE YOUR HAND campaign by Maybelline New York is the brand’s initiative to raise mental health awareness. The campaign aims to encourage people who experience difficulties with mental health to seek appropriate and effective help.

The global campaign is set to launch on October 10th, 2021, to rally people together for strength and build a sense of community. Supporters can follow the initiative through the #BraveTogether tag. according to the world health organization, “mental anxiety brought on by COVID-19 has been identified in nearly 90 percent of young people.” The elevated number suggests that most of the population is experiencing the same difficulties. With that in mind, Maybelline pledged to make a donation to Kids Help Phone.

Image Credit: Maybelline