Luxy’s Artificial Intelligence Color Match Tool was created for hair extension users so that they will be much less likely to be disappointed when they order a product and find that the shade doesn’t look quite how they expected. The proprietary color-matching AI tool was created to address the top concern for consumers: determining which hair color to purchase.

The tool, accessible via mobile and desktop, provides an instant color match after a photo is submitted, which takes the guesswork out of purchasing extensions of the right color.

With salons closed or operating at reduced capacities for months on end, consumers have been taking their hair care needs into their own hands with DIY products, tools and treatments. This AI-powered innovation speaks to consumers who need quality results and convenience from home.